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And at the end of the day the result of it all is a slightly different advertising banner in your browser or on your mobile screen."Remember, when advertising is involved you the user are the product.
At Whats App, our engineers spend all their time fixing bugs, adding new features and ironing out all the little intricacies in our task of bringing rich, affordable, reliable messaging to every phone in the world.
During the online events, relationship professionals delve into topics like crafting a perfect profile and writing compelling messages.
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The news comes after Whats App was named one of the worst smartphone apps for user privacy.
Whats App founders Jan Koum and Brian Acton are known for their staunch anti-advertisement policy within Whats App."We wanted to make something that wasn't just another ad clearinghouse," the pair wrote on the official Whats App blog."Advertising isn't just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought."At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data, upgrading the servers that hold all the data and making sure it's all being logged and collated and sliced and packaged and shipped out...
Other enticements used by disreputable companies to lure mobile phone users into costly subscriptions include the sale of ringtones using songs by teenage favourites such as Justin Bieber and Rihanna or mobile phone wallpapers featuring characters from Disney favourites such as Winnie the Pooh.
Select US companies have been given the opportunity to pay for the ability to message their customers directly via the app.
Facebook Chief Financial Officer David Wehner confirmed the possible business-to-consumer (B2C) integration at a technology conference in Boston."We think that enabling that B2C messaging has good business potential for us," he said.
Companies that charge more than £4.50 (€5.40) a week must also obtain a licence from the regulator to operate and be 'pre-approved'.
‘It wasn’t till March that I opened one of the messages and it said I had been charged €2.50 for services.